1. Planning - Defining A Vision For Success
Planning is an up-front investment in success. In fact, for any business objective to be successful there needs to be a
roadmap for success; a clear vision backed by definite action plans.
Through this essential strategic planning step, our experienced consultants will help you fully discover your available
options, set priorities for them and define the methods to achieve them. We will:
- Provide a proper needs assessment to identify your company's current strengths and weaknesses in the seven key areas of e-business
- Research your company's status in relation to competitors' marketing positioning
- Develop a strategic plan that balances between the required innovation and existing best practices needed to pursue your company's most promising internet possibilities
- Prepare all required functional & technical specifications
- Define deployment timelines
- Determine suitable measurements of success
With so many options available and so many solution providers to choose from, it is essential to align with a company that
shares your vision and can bring clarity to your goals. ACTION Corporation has a track record of success in bringing a sharp
focus to challenging problems and then offering elegantly simple solutions.
"The possibilities are numerous once we decide to act and not react."
- George Bernard Shaw
2. Production - Where Vision meets Action
The production process of your company's e-business project is where the strategic plan we have developed is put into
action. Achieving integrity between Vision and Action is the hallmark of success in e-business. Our business has been built
on the strength of delivering on the promises we make.
With a clearly defined action plan in place, we will:
- produce or activate the blueprinted e-business solutions
- work closely with you to ensure the tools we are developing are aligned with the action plan
- build any required programming solutions
- undertake customized graphic design, professional photography and copywriting
- develop database designs and effective user interfaces
- achieve total integration of all production elements outlined in the action plan
"Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning and focused
- Paul J. Meyer
3. Hosting - Performance, Security & Reliability
The hosting and delivery of your e-business presence is the third step to E-Business success.
Our DataSpaces Secure Managed Website Hosting solution offers scalable capacity to provide
high performance, exceptional reliability and the highest standards of security. Through our significant investment in a cutting edge hosting
infrastructure, we are directly empowered to offer a complete assortment of hosting services for our clients including:
professionally managed or self-managed web accounts, full e-mail services, secure webmail, intranets, web-based order
management, real-time credit card processing and more.
From secured tier-one connectivity for all of our key systems, to multiple levels of hardware-based and geographic
redundancy of our server farms, we are poised to provide impeccable service.
"Action is the foundational key to all success."
4. Promotions - Introducing A New Tradition In Marketing
It is not enough to just have a website. In itself, a website is not the marketing vehicle; it is the marketing
destination. Forward-thinking companies recognize the dominant position that internet marketing now holds in their marketing
Bring recognition to your company in various areas such as:
In addition to providing complete website analysis and marketing assistance, we have also developed products like
Ripplemail and eSyndicater that will assist our clients in their
- search engine organic (free) listings
- search engine paid placements
- opt-in email marketing
- newsletter mail outs
- strategic referral networking partnerships
- electronic press releases
ACTION Corporation provides strategies for internet positioning from short-term fee-based campaigns to the pursuit of
long-term internet click paths to your company's website. We also provide consultation on how to best obtain the strongest
online impact from traditional marketing methods such as print ads, brochures and press releases through the use of tracking
mechanisms and other metrics systems.
You'll never plow a field by turning it over in your mind
- Irish Proverb
5. Processing - Maintain the Competitive
Edge With ACTION
ACTION Corporation has taken a leadership role in preparing a suite of e-commerce systems all designed to facilitate the payment process between our clients and
their customers. In this service line, we offer:
- Online reservations with GuestServe.com™
- Real-time credit card processing
- Product ordering systems (online shopping carts)
- Online bidding modules
- Membership signups, online forms and registration systems
GuestServe.com™ - A Catalyst For e-Commerce Excellence
Designed and trademarked by ACTION Corporation, GuestServe.com™ is a
real-time web-based reservation system, allowing our clients to obtain guest reservations through their website and other
online channels. GuestServe.com™ is the chosen reservation system of several brand name
prestige hotels, B&B associations and conference planners.
A "real" Real-Time solution:
For more information on GuestServe.com™ Reservation Systems, please visit the GuestServe.com™ Website
- Simple web-based transaction management
- Software installation is not required
- Hardware purchases are not required
- Accept credit card info over the internet in real-time
- Quick and easy 3-step reservations
- Immediate customizable confirmations/notifications
- And much more
Vision without action is a daydream.
Action without vision is a nightmare
6. Metrics - Measurement On A Level Never Seen Before
Our flagship metrics product, Merlin Metrics is a proven, low cost, easy-to-use, web analytics
tool used to manage all of your online campaigns and provides detailed reports on:
- which campaigns are driving traffic to your site
- which campaigns are driving sales for your business
- website revenue with specific reference to the campaigns that drive the revenue
- what keywords people are using to find your website
- user behaviour data that far surpasses traditional "hits reports"
Merlin integrates with any website and requires minimal training to get started. This cutting
edge tool stands alone as a
subscription service or it can work seamlessly in conjunction with other products and services that we offer including
hosting, website design, on-line marketing strategy, shopping carts and of course, the GuestServe
For more information on Merlin Metrics, please visit the Merlin Metrics Website
"I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must
- Leonardo da Vinci
7. Maintenance and Management
At the heart of ACTION Corporation is a collection of web-based systems that serve the management of our business
processes. These include tools for website management, accounting modules, project management, intranets,
content managers, user databases and countless additional e-business solutions to everyday business challenges.
All of our systems rely as much as possible on automation. To this end, efficiency is high and costs are kept low. As a
service to our customers, we have developed methods by which they too might integrate traditional business processes online.
These help to bridge the gaps between a company's headquarters and its satellite offices. They can also be used to
provide a common work zone for office staff, sub-contractors, home workers or employees in the field.
ACTION's cutting edge systems allow you to spend your time running your business instead of maintaining your business.
I think there is something, more important than believing: Action! The world is full of dreamers, there aren't enough who will
move ahead and begin to take concrete steps to actualize their vision.
- W. Clement Stone
Box 1537 - 4 Queen Street
St. Catharines, Ontario
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